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1. It brings 'real time' to life. The phrase “real time” has been touted among marketers for years, but it wasn’t really possible until machine learning showed up on the scene. No prior system came close to the level of responsivity that machine learning provides. Consumers see offers change by the minute based on the virtually unlimited data their behaviors create for machines to process.  Facebook’s retargeting ads  are just one example. Visit a website, and you don't need to wait long for an ad to surface on your timeline.  "Machine learning and other cutting-edge technologies have opened new opportunities for investing their marketing budget smarter," says Rafa Jimenez, CEO of  Adinton . The company is knee-deep in providing machine-learning solutions and more to businesses. "These new technologies allow companies analyze tons of data in real time, 24/7, getting deep insights. Managing big data and getting powerful and actionable insight

HRD minister Prakash Javadekar’s recent announcement in the Lok Sabha that it is now mandatory for engineering students to do at least three internships during college has left many engineering students worried about which internship to do and, more importantly, when. Well, the good news is that it’s not so difficult and here are some tips on how you should go about it: 1: An internship to acquire soft skills:  In the first year of college, you’ll have limited technical skills, but this is the best time to acquire soft skills which help you communicate and are imperative for your success. So, without any qualms, choose an internship which helps you hone your soft skills. 2: An internship in fields like management, content writing, or sales:  This will improve your communication skills and at the same time, you will learn to work in a team and get an insight into the corporate world. An NGO internship, on the other hand, will help you discover yourself. 3: An inter